Matched Betting 2022/23 Season Review and 2023/24 Outlook

Another successful season is done and dusted with the new one already underway I’ll take this opportunity to review the data. It’s rather later than I’d hoped as I’ve been handicapped with a broken wrist and a nasty virus since mid-July, but better late than never!

I made another tidy profit of £2121 over the last 12 months from my low-risk advantage play bets, and as you’ll see this came from just a handful of accounts:

*For simplicity I’ve excluded those we used but made a loss from, so the above figure is slightly inflated.
[The losses were: Paddys -£20, 888 -£11.54, Coral -£2.50, Pokerstars -£54.34]

The other way I like to review things is by offer type:

*I’ve omitted losses for simplicity on the chart, but the losses not shown above were: Antepost -£70.85 and Mug/Value bets -£15.

The Accounts

Skybet, Ladbrokes and Betfair were big accounts that I lost access to free bets and offers this season, so I stopped posting those bets.
I like to think the profits are 100% achievable for those starting with a fresh set of accounts at the start of a season so if I lose one I don’t include them in results for the rest of the season.
I am hopefully going to be adding (with help) a new Skybet, Ladbrokes and Betfair account shortly so that I can do those offers this season again.
the stable of accounts I attack will otherwise remain largely the same but if there are any firms with really good offers that are worth opening accounts for I will of course use them.
(Always advising the risk level of funds)

The Offers

We had a really good season with the Accas, making nearly £600 profit from just 108 bets in total – that’s £5.47 profit per bet. The bad news is that William Hill have seemingly abandoned their Acca Insurance offer. Which, I won’t lie – was the best offer on the market bar none. The Hills Accas provided £300 profit last season so that will be missed if it cannot be replaced with an alternative. The good news is that Ladbrokes are still doing their Acca Insurance.
It does seem that generally, bookies are being less and less generous these days, perhaps people are betting less, feeling the pinch on their finances that is affecting many regular people in the UK thanks to the energy market, inflation and greediness of big business.
Betfair reduced £5 free bets to £2, Betfred started offering 50% refunds on their Bet Builder offers instead of 100%, and as we know thanks to inflation £5 goes nowhere near as far in 2023 as it did even a few years ago. We look to of course counter that by betting Free Bets at big odds!

Other Betting/Outlook 

The Each Ways proved a disappointing addition last season. I had hoped it wouldn’t take me much time and there would be profits from the value but neither turned out to be the case. Making a loss of £172.17.
I’ve no doubt that betting in bad each way markets is definitely a valid approach that will make money over the long term but the time/reward ratio simply wasn’t good enough.
Looking for other avenues for profit I started recording my “Value Bankers” in 2022, these were mainly place-only bets where I found prices that were out of line and looked too big, I make a profit of £78 on these but again fairly time-consuming since they were a byproduct of looking at bad e/w races.
In June I started an alternative approach with my “Value Seeker” bets (All shared here on this blog) – these are sports bets, with no specific “system”. It’s just me looking at what pops up and looks worth a bet, but generally looking for a high strike rate so short prices in the main. I haven’t been able to focus on these since breaking my wrist in mid-July but hope to start finding more opportunities again now I’m healing. So far I’m +£52 with these, staking between £5 and £30 but its early days with just 12 bets to date.
I am putting my own money on these and providing reasoning/explanation as and when there’s a bet.
Another potential avenue for profit is Shop Bets and I will update once I’ve checked out if Paddy’s are still offering in-store Acca Insurance on their machines and if the prices are decent enough to make it worthwhile.

Going forward despite the reduction in offers/value I am still confident of another successful season, aiming for £2k mark at least again. It does of course depend a lot on what accounts you can access and its worth taking this opportunity to remind everyone again that if you’re living with someone else (that you trust), many companies are fine with two accounts registered at the same address and they do not automatically apply the same restrictions that you might have on your account. Those which have been fine with “partner accounts” are Skybet, Ladbrokes, WillHill, Coral, Betfair, Bet365 and potentially others too. So give that some thought bearing in mind how much these accounts are worth. They will of course need to have a payment method in that person’s name who will likely need to go through the usual “know your customer” ID checks but using the same address, and internet connection is fine in this instance.

Thanks for your support and best of luck with the new season.

Paul R
Paul R

I’ve been helping people make money from betting since 2006 and matched betting since about 2015, sharing my own “advantage play” bets. I have a big appetite for working with odds and beating the odds, which I'm happy to share via my website and newsletters.

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